Welcome to
Wildflower
You, my dear, are a wildflower. You bloom with grace and beauty, facing storms and droughts with resilience and courage. You are a storyteller, pouring your heart and soul into your words, alchemising your pain and your joy to bring healing to those who have been hurt. You are a dreamer in the sky, you shine with radiant light. A fiery and passionate star, chasing your goals with unwavering determination. You, my dear, are a wildflower. You grow with every season, releasing your essence to the wind to spread seeds of love and hope everywhere you go.
Flora in the Wild is a floral design studio in Paengaroa, Bay of Plenty founded in 2018 by floral designer Shirelle.
The Flora in the Wild studio is deeply connected to nature and the natural rhythms of life, drawing inspiration from the wild beauty of coastal landscapes and the whimsical charm of childhood memories spent on a farm. Driven by a passion for producing and sharing products that embody beauty, sustainability, and local craftsmanship. The diverse range includes not only dried and fresh florals, but also an exquisite collection of self-care items meticulously crafted with love. Whether you seek to adorn your surroundings, indulge in personal pampering, or offer a heartfelt gift, you will find an ideal match among our offerings. I take great pride in being part of a vibrant community of women who actively contribute to a positive transformation in the world. By supporting my website, you are supporting local women-owned businesses that prioritise bespoke creations of exceptional quality. Together, we can strengthen one another and bring about meaningful change.
Workshops
Workshops are my specialty! Join me for a fun and creative workshop where you can learn new skills and go home with your own stunning floral creations.
Whether you want to craft a hand-tied bouquet, a custom vase arrangement, or an everlasting wreath, or you have something else in mind, I will guide you through the process and provide all the material you need.
You can book a private workshop for yourself or invite your friends for a memorable group experience.
Keep an eye out for the seasonal workshops that are on offer throughout the year as well.
Weddings and Events
Whether you are planning a wedding, a birthday, a baby shower, or any other special occasion, you need beautiful flowers to make it memorable.
My passion is for creating wild and romantic floral arrangements that will enchant you and your guests. Whether you desire a rustic, bohemian, or elegant ambience, I can craft floral designs that complement your theme and style and turn any venue into a floral wonderland. I will collaborate closely with you, bringing your vision to life with the highest quality, locally grown blooms.
Reach out to me now and let’s create some magic!
Shirelle x
The Wildflower Diaries
My name is Shirelle; florist, writer, dreamer, hopeless romantic (to clarify this means that I romanticise all aspects of life), and nature lover. I am also a mama to 3 daughters; Bella, 9, Eden,12 and Ava, 14; whom I have been consciously co-parenting with my ex-husband for these past seven years.
This year I stepped away from the flowers to focus solely on my writing passion. This break provided a valuable opportunity for self-reflection and consolidation of the knowledge gained over the past few years and allowed me to reignite by creativity in a more organic and heart-led way. One of the ways I express my true self is through my florist business. It brings me immense joy and tranquility, as well as allowing me to foster meaningful connections with all of you. I also have the pleasure of collaborating with inspiring local women growers who share my vision and values, it is through these relationships that I am inspired to curate breathtaking organic, seasonal arrangements to share with you.
When it comes to backing fellow women in my community, my passion knows no bounds. The thrill of collaborating with another creative or promoting their handcrafted treasures on my website or social media fills me with unparalleled excitement. I firmly believe that women possess an immeasurable strength when united, and together, we can cultivate growth and prosperity. It's an honour to be part of an exclusive network empowering local female entrepreneurs who pour their heart and soul into crafting exceptional products. Let's embark on this journey together, shall we? xox